Two decades ago, offset printing was the preferred method. Walking into a printing press, it was common to find piles of paper and ink waiting to be used. Thanks to improved technology, digital printing was introduced. Unlike offset printing, digital printing uses toners and lasers which are more eco-friendly than ink. Today, the world is more conscious especially when it comes to the environment.
Want to know how digital printing has contributed to this?
Here are 5 ways digital printing has proven to be eco-friendly and reliable when it comes to advertising.
1. Press proofs are transmitted electronically
When offset presses were still the preferred method of printing, a lot of effort was used just to come up with a press proof. For starters, the screen plates had to be designed, printing paper was added and the printer turned on. Once printing was done, the final copies were fed to the hydraulic cutting system in order to reduce them to the required size. This was a lot of work especially if it was only a single copy needed.
Thanks to digital printing, you no longer have to start by designing screen plates. All you need is a handy design software. Once you are done with designing, you can simply transmit the final design to the digital printing electronically – email.
As a result, it is now easier to produce a single copy without wasting printing supplies. This does not mean that press proofs are not required. Printing professionals have to proof spot colors, special finishing, and materials to ensure that all the expectations have been met. As a result, businesses enjoy discounts from cheaper advertising rates.
2. Fewer toxic chemicals are used
During flexographic and offset printing, a lot of toxic chemicals were used. For starters, printing professionals needed darkroom chemicals to generate the plates. The plates were made from rubber or polyester. Apart from these, printing professionals had to use solvents to remove ink from the rollers. During cleaning, all these chemicals were directed to the drainage. As a result, it had a negative impact on the environment.
With digital printing, mild solvents are only required to remove the ink. The ink used is water-based. When compared to past products, it is much more eco-friendly. Why? They lack heavy metals and Alkylphenol Ethoxylates. This makes the ink to be nontoxic, nonhazardous and biodegradable. As a result, the final ad copy is eco-friendly too.
3. Saves on water
When the traditional textile printing process was still in force, printers had to use a lot of water. Back then, it was estimated that the amount of water used during textile printing around the world could fill a lake or sea.
That is not all. The amount of water polluted was also staggering. This impacted the environment negatively by introducing toxic chemicals to the environment – both air and water.
Digital printing helped to change this. Thanks to the industry shift towards digital printing, billboards, T-shirts and other promotional products are printed with 100% waterless process. This means no pre-treatment, washing or steaming.
4. Access to eco-friendly paper options
The traditional paper making method resulted in the cutting down of trees leading to deforestation which has a direct impact on climate change. Not only has it helped to contribute to desertification but prolonged drought and its repercussions.
Digital printing is compatible with eco-friendly paper options. Thanks to the use of recycled paper, businesses can advertise themselves as having reduced the carbon footprint. Furthermore, they can get to enjoy incentives set by the federal government and state for having adopted eco-friendly paper solutions. Using this option especially on business cards will help to score a lot of points with new business.
Did you know that 1 ton of recycled paper saves 7 to 24 trees from being cut down? Now, you know.
5. Eco-friendly packaging
More companies are awakening to the benefits of sustainability in product packaging. Over the past decades, packaging waste has populated the environment and landfills across the world. To reduce the negative impact brought about by package waste, manufacturers have not only adopted digital printing but eco-friendly materials for their packaging.
Today, companies are reconstituting materials like paperboard, cardboard, and paper into new packaging. When it comes to inks, companies are adopting those made from milk proteins or food and not harsh chemicals. Since the packaging bears the logo and brand name of the company, using eco-friendly solutions will surely improve the company’s reputation among its customers.